CASE STUDY

Interim CRO to drive commercial growth and scale agricultural operations

Led sales strategy, partnerships, and revenue model development across farmer segments

Project Snapshot

LOCATION
Kenya
Time to project start
3 months
PROJECT LENGTH
6 months
SECTOR
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About the Client

An innovative platform focused on transforming Africa’s agricultural sector through sustainable, organic solutions. They invest in and partner with local farmers, agribusinesses, and government initiatives to promote regenerative farming practices, improving soil health and food security. Their efforts aim to drive long-term environmental sustainability while fostering economic development and community well-being.

The Project

Regen organics sought an interim Chief Revenue Officer (CRO), to support their current operations’ ambition to scale sustainably across the region.

The CRO was responsible for the following:

  • Developing a profitable sales approach to medium and small scale farmers Innovating sales conversion through digital communication to farmers
  • Innovating sales conversion through digital communication to farmers
  • Partnering with other large distribution platforms

In addition, the talent collaborated with leaders across the organization to provide sales and marketing expertise for various customer segments. This included sales efforts with large commercial farms as well as agrovets serving small and medium-sized farms.

The Talent We matched

Chief Revenue Officer
10+ Years Experience

TRACK RECORD

Sales strategy, market expansion

ORGANIZATIONS SERVED

Apollo Agriculture, ENGIE Energy Access, Africa Digital Media Institute, Sistema Biobolsa / Sistema

INTERNATIONAL FOOTPRINT

Kenya, Uganda
Developing a strong sales foundation was essential for scaling our impact. ATP quickly understood our strategic priorities and matched us with talent that could accelerate execution on the ground. Their partnership helped us strengthen our commercial direction and prepare the organization for its next phase of growth.
Stefan Roggenhofer
Director, Regen Organics
Examples of our Work

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