CASE STUDY

Social Media Manager to strengthen digital brand visibility and stakeholder engagement

Supported ENERTRAG with specialized digital communications expertise to strengthen its LinkedIn presence, deliver consistent business to business (B2B) content, and support brand positioning and stakeholder engagement across its South African operations.

Project Snapshot

LOCATION

South Africa

Time to project start

As soon as possible

PROJECT LENGTH

4 months

SECTOR

Renewable Energy & Energy Access

About the Client

ENERTRAG is an international renewable energy company developing integrated clean energy solutions across wind, solar, storage, and green hydrogen. Its South African operations form part of its broader commitment to advancing the just energy transition through the development, commercialization and operation of renewable energy projects.

The Project

To strengthen its digital presence and market engagement, ENERTRAG required a Social Media Manager to drive
consistent, high-quality content execution, strengthen LinkedIn engagement, and align local communications with
global brand priorities.

Key Deliverables

Manage LinkedIn content planning, publishing schedules, and day-to-day social media execution.
Develop engaging B2B content aligned with brand positioning, messaging, and editorial priorities.
Coordinate local and global communications to ensure consistent messaging across markets.
Support event-related communications and stakeholder engagement before, during, and after key industry events.
Monitor audience engagement, track performance metrics, and provide insights to optimize digital
communications.

The Talent We matched

Social Media Manager

14+ Years Experience

TRACK RECORD

Digital communications, social media, delivering LinkedIn-focused B2B strategies, corporate content, brand positioning, and stakeholder engagement, paid and organic campaigns, executive-level copywriting, event communications, community management, and performance analytics.

ORGANIZATIONS SERVED

Messe Frankfurt South Africa, NS Capital, Hachoo Marketing, and Adson Consulting.

INTERNATIONAL FOOTPRINT

South Africa, Kenya, Ghana, and Eswatini.

The consultant brought valuable B2B digital communications expertise and a clear understanding of how to engage professional audiences. Their structured approach to content planning, LinkedIn execution, and stakeholder communications supported our efforts to strengthen brand visibility and maintain a consistent digital presence.

Happy Khambule,

Chief of Staff, Head of Policy and Regulation.

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